ARPEGGIO / SOUND EDITION

MEASUREMENT / ARPEGGIO

Stop crediting one note
for the whole song.

Arpeggio connects media exposures, site activity, and business outcomes into one continuous customer string—so you can see what influenced the next move.

Follow the customer string ↘
  1. Streaming TVAd exposureHAT · exposure resolved
  2. Brand search14 min later
  3. Site visit6 pages viewed
  4. Form collectedLead created
  5. SaleRevenue matched
Exposure→Behavior→OutcomeMeasured as one string

HAT / HEADLESS ANALYTICS TAG

Measure beyond the click.

The click is only one note. HAT connects a Streaming TV impression to the search, site behavior, form fill, purchase, or offline outcome that follows.

A creative-side exposure signal and lightweight on-site tracking give Arpeggio the evidence to stitch the journey together across channels and devices.

  1. THE EXPOSUREStreaming TVCreative impression signal
  2. HEADLESS ANALYTICSHATImpression ID · device graph resolved · event stream live
  3. THE RESPONSESite visit8 actions captured
  4. OUTCOME CONNECTEDForm · Purchase · VisitExposure connected to result
MEASURE ACROSSAmazon DSP•The Trade Desk•StackAdapt•DV360•and more

THE MEASUREMENT SCORE

01THE NOTE

Notes

A note is any individual marketing touchpoint—a Streaming TV impression, paid-search click, social engagement, site visit, form fill, or sale.

One touchpoint
02THE STRING

Strings

A string is the resolved sequence of notes in one customer journey, connected across platforms, channels, devices, and time.

One resolved journey
03THE OUTCOME

Outcomes

Outcomes are the business results influenced by the string—leads, appointments, purchases, revenue, and measurable lift.

Measurable business impact

HEAR THE WHOLE ARRANGEMENT

Stop crediting one note
for the whole song.

Measure the complete customer string and understand the true role every channel played.

Start the conversation ↗